I’m Sam Cutler and this is my story
Sam Cutler is a social media force, with over 400k followers. Having started her creator career almost 10 years ago, Sam has been instrumental in maturing the industry and advocating for fair compensation for creators. Sam currently has over 5M weekly impressions
Today, Sam is the founder of MINDFULL, a meal planning and health coaching app where she guides thousands of women to live a life of food freedom, walking away from counting and tracking towards a life of eating primarily whole, nourishing foods. MINDFULL offers a unique solution to diverse women globally, with members in over 30 countries worldwide.
Prior to being a creator, lifestyle medicine expert & founder, Sam had spent 10+ years in luxury marketing. Sam specializes in creating engaging and informative content around topics such as healthy habits & nutrition and their immense impact on women’s health day to day.
My mission is to guide you towards feeling good, fulfilled and living fatale.
My goal is to encourage each of you to find balance daily through a healthy lifestyle and stillness. I started The Fit Fatale because I knew women like us needed a safe supportive community as we work towards our dreams in work, health, relationships and self-care.
Fatale means following your knowing, your ‘why’ and your biggest dreams while unapologetically doing what’s good for you, your community and the planet.
If we haven’t met yet, shoot me a direct message on my instagram. I love to chat with members of this community!
On my day to day I spend my life with my partner Trev and our Chihuahua Moka at our home in Toronto, Canada.
Most of the photos you see of me here are taken by T. He's not only the number one supporter of my online community I've been building for 7 years.
“Serve & you will be inspired just as much as you inspire.”
A few fun facts about me
Business
I started my first revenue generating business when I was about 10, walking dogs and breeding fish (honestly don’t ask!). I went on to create a jewelry importing business at 18 and then a vegan muffin company at 20 to fund a trip to Europe. After school I ventured into the corporate fashion world, but I left at just 25 to be a full time creator. Five years later I have two companies, The Fit Fatale & Clout Jam.
Pets
I have a tiny 4lb chihuahua named Moka who has been my sidekick for the past 6 years. I’ve always been in love with animals and before her I had pets like a cat, turtles, fish, hamster, & a chameleon.
Fashion
I went to The Fashion Institute of Technology in NYC where I graduated Sum Cum Laude. I started my career in the fashion industry, working in buying, marketing and customer experience for brands like Ogilvy, Holt Renfrew and Micheal Kors.
Love
I first met T when I was a bright-eyed college kid living in NYC. We dated a few times, but we were both focused on our careers. If you know us now, that comes as no surprise. Years later we reconnected over work and travel, and I immediately knew he was my person.
Charitable Causes
Mental Health
We don’t all have mental illness, but we all have mental health, and at some point we have all faced moments of depression, anxiety, uncertainty, fear and trauma. It is our passion to not only bring the resources our community needs, but in doing so also ripple that impact within our communities.
Women’s Health
Women everywhere should have access to the female health information and resources they require, yet many are still left without. We are passionate about empowering women to get to know their bodies, trust their instinct and learn more about their health.
Gut Health
Gut health is important to us because of how closely linked our gut is to our minds and mental health. 90% of our serotonin is made in our gut, which means the foods we eat, how we care for our gut and how we navigate gut health is directly linked to our mental well being.